A few months ago, a local marketing team brought me on as a white-label contractor to handle Pinterest for one of their clients: a luxury interior designer. This client (who for confidentiality reasons shall remain nameless 🤫), designed ahhhmazing rooms + sold products for residential and commercial spaces. They worked with customers all over the world, so Pinterest was the perfect place for them to be marketing their business!

Their main goals with Pinterest management were to increase brand awareness and website traffic, which would lead to more client inquiries and purchases. One month of optimization and five months of active pinning lead to some pretty stellar results that prove Pinterest marketing is still worth it for businesses today.

If you get excited by sexy before-and-afters, keep scrolling. 😉

📌 Pin this post!

Before Working with a Pinterest Manager

Let me paint you a picture of this client’s account (that may hit close to home for you).

Before working with a Pinterest manager, my client was…

• Struggling to find time to post on Pinterest
• Unsure of what content to post
• Not using keywords in pins or boards
• Mainly reposting reels from their Instagram
• Not reaching their ideal clients

If any of these sound like what you’ve experienced, I get it. Pinterest can be confusing as heck, and it takes a lot of time and energy to learn it. You’re not alone if you can’t quite hack it right away (or don’t want to 🤷‍♀️).

Monthly Analytics Before

I worked for this client actively pinning for five months: January 2026-May 2026. In that time, their account grew an insane amount.

Before I show you that, though, I want to give you a look at where they started out one year prior, from January 2025-May 2025.

Five month anlaytics before working with a Pinterest manager:

Their account wasn’t new.

They had boards.

They had some pins.

Those pins were reaching people.

A look at their stats told me that their content was being distributed because their impressions were pretty good. At the same time, engagements were pretty low. That means that even though people were seeing their content, they weren’t necessarily the right people.

Custom Pinterest Strategy for an Interior Designer

No two accounts are the same (even within the same niche), so that’s why I customize each and every client’s strategy.

It starts with an in-depth questionnaire about what you’re looking to get from Pinterest marketing. After I understand your goals, I’ll do a deep dive into your account, your brand (I go full stalker mode 🔎) and your niche.

If you want to learn how the process works, check out my blog on my full-service Pinterest management experience!

Once I gathered all my information, I got to work on one of the most important parts of Pinterest management: account optimization.

Pinterest Account Optimization

Before I ever start pinning, it’s soooo important that I optimize your account. Let me illustrate why:

Imagine that you just walked into a bookstore in search of a specific book. You may know the title you’re looking for, but out of the thousands of books there, you don’t know exactly where to find it. So what do you do? You head to the appropriate section—historical fiction, romance, non-fiction, etc.—and search there.

Now imagine the sections aren’t actually organized by genre. They’re organized by names that make sense to the bookstore owner—my favorites, cute stories, etc.—but have no meaning to you as the customer. Or worse, they’re not organized at all!

This interior designer’s Pinterest boards were like the second scenario. The boards (i.e., the bookstore sections) weren’t organized in a way that could help the algorithm (i.e., the bookstore customer) find what they needed.

If I were to start pinning without “organizing the bookstore”, people still wouldn’t be able to find anything.

That’s why it was so important that I take the time to optimize their account. And let me tell you…

IT WAS WORTH IT!

Account optimization took place during the month of December. Below you can see the effect it had during and one month after!

Across the board, all of their numbers either doubled or almost doubled by the end of January. This is the effect that properly optimizing an account has.

Daily Pinning

After fully setting up and optimizing their business account, I begin daily pinning and product tagging. The great part about full-service Pinterest management is that you don’t have to do a thing. You’ll provide any brand images or portfolio images, and then I’ll take it from there!

Curious about the process? Learn more about exactly what a Pinterest manager does.

While I can’t show example pins for confidentiality reasons, I can tell you that I experimented with several pin types to see what their audience responded to:

• Portfolio images with no text
• Portfolio images with text
• Portfolio images with full text overlay
• Styled rooms vs. product images

Their audience particularly loved their stylized portfolio images with no text. Why? It allowed the pinners to picture themselves in the space in their own home. For visual-heavy niches like this one, pinners often favor styled photos. Photographers, wedding stationers, website designers…same deal.

I pinned to a variety of URLs, including blog posts, product pages, and portfolio pages. Every pin was a chance to be seen by a new audience.

We soon hit our stride and started seeing results. It’s important to note that not every single month was better than the last. That’s the reality on Pinterest. However, it’s all about results that compound over time. Pinterest doesn’t work like social media; it works like Google. It takes time (at least 3-6 months) for the algorithm to do its thing. If you keep consistent and don’t give up, those pins you created will bring you traffic for years.

Six Months After Working with Me

Time to show you what you’ve been waiting for: the results. 🔥 During our six months of working together, these were the total numbers this interior designer client ended up with:

Now let me show you what the before and after looked like for a five-month period before working with me, compared to the same period after working with me:

Year over year, here’s what improved:

• Saves: +4,815%
• Engaged audience: +770%
• Outbound clicks: +54%
• Engagements: +1,090%
• Total audience: +322%
• Impressions: +552%

One of the most exciting things to see was that the engagements drastically increased. Their pins were reaching the right people, and those people were psyched to find them. Check it out visually:

Since I worked behind the scenes through the marketing team, I didn’t have direct contact with the client. But numbers like these (especially the jump in engaged audience and saves) are exactly what will lead to more inquiries and product sales down the road.

Here’s what the marketing team had to say:

“You have done an incredible job and the client had nothing but positive things to say about their Pinterest.”

Let’s Grow Your Business with Pinterest

At the end of the day, all these numbers mean one thing: an amazing business got in front of the people who were searching for it. That’s exactly why I do what I do. I love helping connect businesses with their ideal clients and building a sustainable marketing strategy that doesn’t leave them feeling burned out.

This client was a great fit for Pinterest because they had a website, products and services to sell, and an audience out there searching for what they offered. If that sounds like you, Pinterest is probably worth your time too! Want to see what that could look like for you? Let’s chat! I offer full-service Pinterest management for creative business owners, and I’d love to help you get found.

Loved this interior designer’s results? Check out another Pinterest success story!