What if I told you there’s a type of blog post that gets you in front of couples before they’ve booked a single other vendor? 👀 One that helps you book more weddings at your favorite venues, without paying for ads or posting on Instagram every day?
Nope, you’re not dreaming. It’s called a venue feature blog post, and it might be the most underrated marketing move for wedding vendors.
The idea is simple: couples typically book their venue first, and they spend a ton of time Googling their options before they commit. If your post is what they find, you’ve just become the expert they trust before anyone else even shows up. Let me break down exactly how it works.
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Table of Contents
- What is a Venue Feature Blog Post?
- Why Featuring Venues Helps You Book More Weddings
- Which Venue Should You Feature?
- What Should You Write About in a Venue Feature Blog Post?
- Ready to Book More Weddings at Your Favorite Venues?
What is a Venue Feature Blog Post?
A venue feature blog post is an in-depth guide for one specific wedding venue. It’s pretty much the ultimate resource for couples who are considering booking (or have already booked) that venue.
A good venue feature goes over everythinggggg a couple would ever want to know. Where the venue is, how to get there, pricing, the best time to get married there, and so much more.
❌ It is not a real wedding blog post featuring one wedding you did.
✅ It is a comprehensive guide that serves couples and helps you rank high on Google.
If you want to see one of these babies in action, check out this venue feature I wrote for a wedding stationer client. It highlights Elkins Estate, a luxury venue just outside Philly. The guide serves couples AND positions my client as a trusted vendor early on in the planning process.
Why Featuring Venues Helps You Book More Weddings
Now you know what a venue feature is, but why does it work so well? There’s a few reasons why every vendor needs one:
It catches couples early in the planning process
This is the big one. If you’re a wedding vendor, you already realize that the venue is probably the first thing couples are booking. When they first get engaged, they’re in full-research mode, Googling the heck out of things. They’re searching phrases like “outdoor wedding venues Pennsylvania” or “[venue] wedding photos” or “best time to get married at [venue]”. Wouldn’t it be amazing if you were the one who showed up?!
With a venue feature, you can be.
This type of blog post is built to be an SEO powerhouse. Google will be freaking out 🤯 seeing just how much juicy content is in your post. It’ll have no choice but to rank you on page one for all the couples to see! And that’s how you book more weddings there.
It makes you look like a trusted expert
When a couple reads an in-depth guide about their venue, they can’t help but think you really know what you’re talking about. You’ve clearly worked there before and know the ins & outs of the place. And as they read through the post, couples get to know you and trust you long before they’ve even thought about booking you. This type of blog post gives you a serious leg up over your competition.
Field note: When I was planning my own wedding, I booked several of my vendors simply because they had portfolio work at my venue. Knowing that they were familiar with my venue gave me peace of mind.
It’s always working for you
Once your post ranks on Google, it will keep bringing couples to your site month after month (even year after year). Writing this type of post may take you a while, but the return it brings you is unmatched. It is 100% worth the effort.
Take a look at some stats from a venue post I wrote for a wedding stationer client:
- Currently ranks around #4 on Google, above big names like Zola
- Appears right under the venue’s own website link
- Got 300+ clicks and 21K+ impressions in just 4 months
- Shows up in Google Images (more ways to get found!)
- Now pulls in over 110 clicks a month organically
And that’s literally only four months later. This post is going to keep working for them for years, bringing dream couples to their site at a crucial part of the planning process.
Which Venue Should You Feature?
So which venue do you write about? You’ve got two really solid options to pick from:
1. A venue you’ve already worked at and want to work at again
This one’s the easy choice. It’s aligned with your dream clients and your style. You have firsthand knowledge to pull from, and can share that insider knowledge.
2. A venue you’re dreaming of working at
Maybe you’re new to the business and want to target a venue that fits your vibe. Maybe you’re moving to a new location and want to start booking weddings in a specific area. Or maybe you’re not booking enough venues at this venue and want more. Either way, you don’t have to wait until you’ve worked there to write about it.
Field Note: If you haven’t worked at a venue before, you may not have the pictures or firsthand knowledge you need to write a comprehensive post. My recommendations?
- Photographers: Try a styled shoot there first. If that’s not an option, coordinate a tour and bring your camera!
- All other vendors: Book a tour to learn more about the venue. Collaborate with a photographer who’s worked there and see if they’ll share photos in exchange for a backlink (credit to their website).
What Should You Write About in a Venue Feature Blog Post?
Like I mentioned, a venue feature is a very comprehensive guide. So pretty much anything and everything that you think would be helpful to couples can go in this post. Think of questions that couples have asked you about the venue, or think about questions couples have about venues in general.
Some ideas to get you started:
- The venue’s location and what the surrounding area has to offer
- Your favorite features of the venue
- A breakdown of the costs couples can expect
- Insider info that only someone familiar with the venue would know
- The most common questions couples have about the venue
This is the kind of information couples are dying to know. Do a deep dive, add your ✨unique value✨, and you’ll be all set!
Ready to Book More Weddings at Your Favorite Venues?
So you’ve learned what a venue feature is, why you need one, which venue to feature, and some ideas to get started. Now it’s time to go for it!! Pick your venue and write that guide that gets you in front of your dream couples. You’ve totally got this.
Orrrr, if writing a whole in-depth guide sounds like the literal last thing you want to add to your plate, I’m happy to take it off your hands. I write In-Depth Guides for venues that will help you book more weddings. You’ll tell me which venue, give me any information you have, share some photos, and I’ll be off!
If you’re ready to get in front of couples early and become the go-to expert for your favorite venue(s), let’s make it happen. Reach out here and let’s chat. 🫶
Just getting started with blogging? You may want to check out these posts:
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