If you’re a wedding stationer, Pinterest is one of the best places to showcase your work and attract couples who are searching for the perfect stationery for their big day. But to make the most of Pinterest, it’s not just about creating beautiful boards; it’s about naming your boards with the right keywords so your content shows up in search. In this post, I’m sharing five Pinterest board ideas for wedding stationers that will help you get discovered by your dream couples. Read on to take these ideas and make them your own!
Hold up! Did you know that Pinterest is a visual search engine and uses SEO just like Google? Keywords ensure that your content is categorized properly and is shown to couples searching for your style of stationery. Not sure where to start? I’ve got two keyword guides to get you started:
1. “Wedding Stationery”
Okay, okay… I know this one seems a little obvious. But in case you don’t already have a broad board just titled wedding stationery, you need to make one. It’s a great place to pin all of your designs, no matter what style or color they are. Include a variety of your designs and highlight key details of each in your pin titles and descriptions. This board highlights your favorite paper goods and helps them see what’s possible for their wedding.
WHY IT WORKS: ”Wedding Stationery” is an Interest, or a main category, on Pinterest. By titling your board with an Interest, it helps the Pinterest algorithm understand your content faster. When the algorithm understands your content, it shows it to the right people!
2. “Save the Date Invitations”
Use this board to showcase a variety of your save the date styles, from postcards and magnets to traditional designs. Include links to informative blog posts that share when couples should send their save the dates, how to coordinate the style with their overall theme or brand, and ideas for wording.
A bonus? “Save the date invitations” is another Interest, or main category, on Pinterest.
3. “[Design Style] Wedding Invitations”
Style-based boards are some of the most effective Pinterest board ideas for wedding stationers, since they help potential clients instantly connect with the aesthetic they’re drawn to.
Some examples of design style boards:
- Modern Wedding Invitations
- Romantic Garden Wedding Invitations
- Elegant Wedding Invitations
- Black Tie Wedding Invitations
WHY IT WORKS: Board titles help Pinterest understand what your content is about, and therefore push it out to the right people. By categorizing your boards by design style, you make it easier for couples to find exactly what they’re drawn to. Plus, it reinforces your expertise in catering to different aesthetics. Just make sure that the content you’re pinning accurately reflects the board’s design style.
4. “[Spring/Summer/Fall/Winter] Wedding Invitations”
Seasonal boards are another smart addition to your list of Pinterest board ideas for wedding stationers. Separate boards for each season allow you to showcase how your designs align with seasonal trends. Couples love seeing your stationery in context. Include styled shoots or real weddings that feature your stationery. Pin invitations that reflect the colors, themes, and vibes of each season.
WHY IT WORKS: Couples often plan their wedding based on the season. This board helps them see how your designs complement the time of year, and maybe even their venue!
FIELD NOTE: Start pinning seasonal content 3-6 months in advance to give Pinterest’s algorithm time to categorize your content.
5. “Wedding Planning”
This board is perfect if you’re also blogging about wedding planning topics. Share educational content like timelines, budgeting tips, or stationery etiquette. Pin infographics that answer common questions or downloadable resources that get couples on your email list. This board shows couples that you know what you’re talking about and you’re there to make their entire planning process easier.
These Pinterest board ideas for wedding stationers are just the start of your Pinterest strategy. When your boards are named intentionally and filled with beautiful pins that demonstrate your expertise, you’ll start showing up in searches that connect you with your dream clients.
Need help building a Pinterest strategy that actually gets results? I specialize in helping wedding stationers like you grow their visibility and book more clients through Pinterest. Let’s chat about how to make it happen.
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