So you’ve heard about “Pinterest managers”, but you’re not totally sure what they actually do. Do they just make cute pins all day? Do they spend hours scrolling for inspiration? Not exactly… If you’ve ever thought, “What does a Pinterest manager do?”, you’re in the right place. In this post, I’m breaking down what really goes into managing Pinterest for a business, from strategy and keyword research to creating scroll-stopping pins and tracking results.

What Is a “Pinterest Manager”?

Simply put, a Pinterest manager (also called a Pinterest VA) is someone who helps business owners grow their Pinterest account. A Pinterest manager strategically manages an account to bring in more 

• Website traffic
• Clients
• Sales

They know how the platform’s algorithm works, what kind of content gets clicks, and how to get your business seen by the right people.

What Can a Pinterest Manager Do for Your Business?

Every Pinterest manager offers different services, but here are some of the most common (and most valuable) things they can help with:

1. Profile Optimization

Your Pinterest profile needs to be clear, inviting, and optimized for search. 

A Pinterest manager will:

• Set up or refresh your Pinterest business account
• Write a keyword-rich bio and profile title
• Organize your boards and make sure they’re primed for success

2. Pinterest SEO (aka, Getting You Found)

Pinterest isn’t social media; it’s a search engine. And just like Google, keywords matter a lot. A Pinterest manager thoroughly researches and strategically uses keywords throughout your account so your content actually gets discovered.

3. Pin Design

Scrolling Pinterest is kind of like walking through Target—you only meant to go in for one thing, but then something super cute stops you in your tracks. That’s the power of good design!

A Pinterest manager will create pins that are:

• Scroll-stopping and on-brand
• Designed to encourage clicks & saves
• Optimized with strategic text overlays (because Pinterest can read your pin images!)

4. Pin Scheduling & Management

Consistency is key on Pinterest, but pinning manually every day? Hard pass. A Pinterest manager schedules out fresh pins (often 5+ PER DAY!) so your account stays active without you having to think about it. They usually use Tailwind or another scheduler for this.

5. Analytics Tracking

Pinterest isn’t just about pinning and hoping for the best. A Pinterest manager keeps an eye on what’s working—which pins are getting traction, what keywords are driving traffic, and how to tweak your strategy for the best results.

6. Content Strategy & Trend Research

Not sure what to pin or blog about? A Pinterest manager can help with that, too! They’ll research trending topics and suggest content ideas based on what’s performing well on Pinterest.

Who Needs a Pinterest Manager?

If you’re a creative entrepreneur, service provider, blogger, or e-commerce brand, a Pinterest manager can help you get more eyes on your work.

Here are some signs that you *might* need a Pinterest manager:

• You know Pinterest could help your business, but you don’t have time to manage it.
• You’re posting on Pinterest but not seeing any traffic from it.
• You’re tired of trying to figure out SEO and pin design on your own.
• You want passive marketing that works long-term (i.e., not disappearing after 24 hours like Instagram stories).

How a Pinterest Manager Saves You Time & Grows Your Business

Pinterest is all about the long game. It’s a sustainable, slow-and-steady way to grow your business that will bring you clients and customers on repeat. Unlike having to constantly hustle on social media, your pins will bring in traffic for months and even years after you pin them.

When you work with a Pinterest manager, you’re investing in a marketing strategy that:

• Brings in steady, organic traffic
• Works while you sleep
• Helps your ideal clients find you, instead of the other way around

Instead of spending your time trying to learn Pinterest, optimize your account, design pins, and analyze stats, you get to focus on the parts of your business you love.

Curious about what’s it’s like to work with me as your Pinterest manager? Get an inside look at my Pinterest management process, step by step!

Ready to See Results from Pinterest?

Now that you know what a Pinterest manager does, you can see how powerful this role really is for growing your business. Pinterest isn’t just for inspiration. It’s also a long-term marketing tool that keeps bringing new people to your website long after you’ve pinned.

If you’ve been wondering what does a Pinterest manager do and how they can help your business grow, this is your sign to find out firsthand! I help creative entrepreneurs use Pinterest to attract consistent traffic, reach their ideal clients, and see real results over time. Send me a message to see if Pinterest management is the right next step for you.

More questions about Pinterest management? In this post, I’ve answered some of my most frequently asked questions.