Pinterest is an incredible tool for growing your business, but making it work takes more than just pretty pins. Whether you’re new to the platform or looking to refine your strategy, these six tips will help you maximize your business Pinterest account. From creating eye-catching content to staying consistent, these simple strategies will set you up to connect with your ideal audience and grow your reach. Read on to get all the tips and start maximizing your Pinterest right away!

1. Use Vertical Pins

Ever wonder why some pins grab your attention while others get scrolled past? It’s partially about the format. Vertical pins are the way to go. They take up more space on the screen, which means they’re harder to miss. Tailwind confirmed in a study of over one million pins that the 2:3 aspect ratio is ideal. If you’re creating pins in Canva (my favorite way!), all you have to do is click on the pin template size (1000 x 1500 pixels).

2. Post Consistently

Pinterest loves consistency. You don’t need to spam the platform with 50 pins a day, but showing up regularly matters. At the very least, try for 1–2 pins per day. But don’t worry—you don’t have to log in every single day to make it happen. Batch your pins in advance using Pinterest’s native scheduling tool or a scheduler like Tailwind.

FIELD NOTE: When scheduling directly on Pinterest, use “Create Pin for ad” under the Paid category. It might seem strange if you’re not running ads; however, using the Organic “Create Pin” can affect your reach on Pinterest.

Interested in learning more? Amy LeBlanc of Levee Road Studio explains all the details about this in her free Pinterest Strategy Guide!

3. Experiment with Your Pins

Not every pin is going to hit it out of the park, and that’s okay. The key is to mix things up and see what works. Try infographics, quotes, or beautiful portfolio images to see what resonates with your audience. Once you find out what they like, make more!

Keep an eye on these metrics:

• Engagements: Saves, clicks, and reactions to your pins
• Outbound clicks: People clicking your pin to go to your website
• Saves: People saving your pins for inspiration or to reference later

Impressions (number of times your pins are shown on screen) are nice, but they don’t tell the full story. Engagements and outbound clicks are the numbers that you should be watching to see if your content is converting.

4. Stretch Your Content

If you blog, you should be getting multiple fresh pins from each blog post. What’s a “fresh pin”? A fresh pin is a new image to Pinterest. It can be for a new URL or one you already pinned. When creating your fresh pins, experiment with titles, images, quotes, and audience.

Here are a few ways to make your pins look fresh:

• Change the image
• Change the text overlay
• Change the colors

There is no limit to the amount of fresh pins you can pin per URL, so go crazy with your variations and see what works!

5. Use Keywords for SEO

Pinterest is a visual search engine, so SEO is everything. Keywords help your content show up in searches, making it easier for the right audience to find you. Start by adding keywords naturally to your pin titles, descriptions, board titles, and even your profile bio.

To find relevant keywords, type your niche or topic into Pinterest’s search bar and see what suggestions pop up. These are the terms people are actively searching for. For more places to find keywords, check out this post!

FIELD NOTE: Save your images with keyword-rich file names before uploading them to Pinterest. For example, “wedding-invitation-tips.jpg” will do way more for you than “image123.jpg”.

6. Follow Others in Your Industry

Pinterest will have a better idea of what kind of business Pinterest account you have if you follow similar accounts. As a result, your pins are more likely to be shown under similar recommendations, leading more traffic to your site. Are you a wedding photographer? Follow other wedding photographers and wedding industry vendors like stationers, florists, planners, etc.

7. Focus on Your Own Content

In the past, it was common for business owners to create and curate boards they thought their ideal clients may want to see. For example, if you were a wedding stationer, you might create a board for home decor design ideas. But today it is totally okay to solely focus on your own content. Your boards should be based on your services, and you should focus on creating fresh pins for your blog posts.

Start Improving Your Business Pinterest

And there you have it!  Seven simple yet powerful ways to take your business Pinterest account from good to great. When you understand your audience, pin with strategy, and stay consistent with your efforts, your account will bring you inquiries on repeat. Don’t feel like doing it yourself? I offer a variety of Pinterest services. Reach out today to get started!