If you’re a wedding stationer and your blog mostly lives in the “I’ll get to it later” category, you’re not alone. Blogging can be hard, and it’s weirdly difficult to decide what to write when you’re so close to the topic. Sometimes you just need an outsider’s perspective to get those creative juices flowing. (Hi! It’s me! 👋)
I’ve been blogging and managing Pinterest for wedding stationers for over two years, so I know a thing or two about what couples want to read. Today, I’m sharing some of my best blog post ideas for wedding stationers that help showcase your expertise and give couples helpful information while planning.
These ideas are pulled straight from real client conversations, design processes, and the questions I’ve seen couples ask over and over again. Each idea is pulled from the work you’re already doing, which makes them surprisingly easy to turn into a blog post. So with that in mind, here are some solid blog post ideas to get you started today.
PSST! If you see a 📌, that means this topic does particularly well on Pinterest, too!
Educational Blog Posts
These answer the questions couples are already Googling and asking in consultations. Plus, when you write valuable blogs to answer common questions, your site can even get featured in AI overviews.
- 📌 When to send out wedding invitations (and why timing matters)
- 📌 What couples need to know about save the dates
- 📌 Wedding stationery timeline couples can follow
- How many wedding invitations to order
- 📌 Wedding invitation etiquette couples get confused about
- 📌 What information belongs on a wedding invitation
- Common wedding invitation mistakes (and how to avoid them)
- The difference between fully custom vs. semi-custom invitations
- What couples should know before ordering custom stationery
- What goes into the price of custom stationery
- 📌 Special considerations for destination wedding invitations
- Day-of stationery pieces couples don’t think about until it’s too late
💡 Need more inspiration? Think about those questions couples ask you early on in the inquiry process. Are there any that pop up again and again? Make a blog post to answer them!
Your Process & Client Experience
These types of posts are perfect for sending to potential clients when they inquire with you. They’ll answer their questions and keep them clicking around your site for longer!
- What it’s like to work with a custom wedding stationer
- How your design process works from inquiry to delivery
- Questions couples should ask before booking a stationer
- How revisions work in custom wedding stationery design
- How stationery fits into the larger wedding design plan
❓ Send couples a “15 Questions You Should Ask Your Wedding Stationer Before Booking” or “Custom vs. Semi-Custom Invitations” post to help them feel confident and informed.
🎨 Send couples a “How Our Design Process Works at [Business]” post to help increase buy-in and get them excited to work with you.
Not all blog posts need to be solely for SEO. (*GASP!*) Think about how to best serve your potential clients, and then make sure they have access to that information.
Portfolio & Real Weddings
📌 All of these posts will lend themselves well to Pinterest. Pick your favorite flat lays or day-of paper in action and link them back to the full blog post. It will give couples a better idea of what you can do for them if they see real life examples of what you’ve already done.
- A full breakdown of a recent invitation suite you designed
- How you designed stationery to match a specific venue or aesthetic
- Invitation suites inspired by a specific color palette/theme
- A behind-the-scenes look at a custom stationery project
- How your stationery set the tone for a couple’s wedding day
💡 Doing a behind-the-scenes look at one of your custom designs? Make sure to include some words from the couple about their experience!
Getting Started with These Blog Post Ideas for Wedding Stationers
You don’t need to treat this list like homework. Some ideas will immediately click, and those are the ones worth starting with! Pick and choose to your heart’s desire.
With strategy and consistency, these blog post ideas can help bring more eyes to your already beautiful stationery. They’ll learn about your process, your projects, and your unique perspective. When your blog reflects the work you’re already doing, it stops feeling like a separate task and starts feeling like an extension of your business.
If you’d rather focus on designing and let someone else handle the writing, I offer blog writing services for wedding stationers like you! I’m happy to help you bring these ideas to life.
Check out some examples of my previous work for stationers:
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