If you’re thinking about using Pinterest for your business and you’re still on a personal account, this one’s for you. Switching to a business account on Pinterest might feel like an unnecessary step, but it actually makes a big difference in how Pinterest works for you behind the scenes.

Pinterest isn’t just a place to save your dream house decor or dinner ideas. It’s a search engine, just like good ol’ Google. And when you want it to support your business goals, a business account is kind of non-negotiable. Today I’m going over four reasons why you should switch to a business account (or create a new one)!

1. A Business Account on Pinterest Helps People Find You

Did you know that Pinterest works like a search engine? A business account on Pinterest helps Pinterest understand that your content is connected to a real business, not just a collection of saved ideas.

When you set up your account as a business, Pinterest has more context about what you do, who your content is for, and where you want people to go next. That makes it easier for your pins to show up in relevant searches and reach people (dream clients!) who are actively looking for what you offer.

With a business account, you can:

• Use keywords in your profile and boards
• Create boards based on what you want to be found for
• Help Pinterest correctly categorize your content

A personal account is great for vibes. On the other hand, a business account is built for visibility and traffic, which is exactly what you want when Pinterest is part of your marketing strategy.

2. You Get Access to Important Analytics

One of the biggest benefits of a business account on Pinterest is access to analytics. And no, you do not need to be some data-driven marketing bro to benefit from this.

Analytics help you see:

• Which pins are getting saves
• Which pins are driving clicks to your website
• What type of content your audience loves

This is incredibly helpful when you are deciding what to create more of and what is not worth your time. Instead of guessing, you can make small adjustments based on real data.

To find your analytics tools, all you have to do is click “Analytics overview” in the main menu.

Then, play around with the filters and categories to see how your content is doing.

These are the analytics for one of my clients. I can see that in the last 30 days, the content I have created is driving important engagements like outbound clicks and saves.

3. Your Content Keeps Working Long After You Post It

Unlike other marketing platforms (*cough* Instagram), Pinterest content does not disappear after a day or two. Pins can show up in search results weeks or even months later.

A business account on Pinterest supports long-term visibility by connecting your pins to your website, blog posts, services, or other content. That means the work you do today can continue bringing people to your business well into the future.

This is especially helpful if you are busy with client work and cannot show up online every single day. Honestly, this is all of us, right?

4. A Business Account on Pinterest Supports Real Business Goals

Pinterest works best when it is connected to something bigger. A business account allows you to link your content directly to your website so people can learn more about what you offer.

This can support:

• Driving traffic to your services
• Sharing blog content or educational resources
• Building awareness for your brand
• Creating a steady stream of website visits over time

You absolutely do not need to run ads or have a massive following for this to work. You just need the right setup and a solid strategy you can stick with.

Ready to Make Pinterest Work for Your Business?

So, long story short…if you want Pinterest to do more than just look *~aesthetic*~, switching to a business account on Pinterest is one of the easiest places to start. It gives you better visibility, better data, and a better chance of turning your content into something that actually supports your business.

Want help setting up your new account? I offer new account creation and optimization to get you started! Don’t feel like doing any of it? I’ll set up, optimize, and fully manage your Pinterest account. Check out all the Pinterest services I offer to get started.

Just made a Pinterest for your business? You’ll want to read 7 Ways to Improve your Business Account.

FAQs About Using a Business Account on Pinterest

How Do You Create a Business Account on Pinterest?

It may seem intimidating at first, but creating a new business account (or converting from a personal one) really isn’t all that complicated. I’ve created a step-by-step guide that walks you through what you need to do to set up your account. Make sure to check that out before starting your account.

Is a Pinterest Business Account Free?

You bet it is! Just like Instagram or TikTok, marketing your business on Pinterest is totally free. AND it’s an incredible tool for creatives to drive more traffic to their websites. Visit https://www.pinterest.com/business/create/ to get started.